BBA
BBA 2nd Year
हिन्दी आधार पाठ्यक्रम
Business Communication
Organizational Behavior
Personnel Management
Business Statics
Marketing Management
Managerial Economics
English
BBA 3rd Year
हिन्दी आधार पाठ्यक्रम
Production & Operation Managem
Financial Management
Management Information System
Business Law
Enterpreneurship & Small Busin
Introduction to P.C. Software
English

Atal Bihari Vajpayee Vishwavidyalaya
Bilaspur Bilaspur Chhattisgarhhttp://www.bilaspuruniversity.ac.in
BBA 2nd Year
Subject: Business Communication

Unit – 1

Effects of changing Technology. Communication : Nature, Functions and Scope, Introduction Communication, Meaning and Definition, Purpose or Objectives of Communication, Principle of Communication, Scope of communication, Limitation of Communication, Evaluation of Communication Effectiveness.

The Role of communication in the business organization : introduction, the Frequency of Communication, Main Form of organizational communication , network in the organization,


Unit – 2

Effects of communication Network on Work Performance. Communication process : Communication is a two – way process, process of communication, Meaning and concept, Elements of communication, Importance of Effective communication.

Communication Channels and Networks : Types of communication, Communication of basic of Direction, Communication on the basis of way of expression, Communication on the basis of communication structure, Communication Network,


Unit – 3

Introduction of Management Communication : Management communications, Management Communication Meaning, Importance of management Communication, Improving Management Communication , Downward Communication, Importance of downward Communication, Upward Communication , Improvement in Upward Communication, Communication is Socialized Groups, Communication With Workers & Families, The Role of Union in Communication .

Barriers of Effective Communication : Types of Barriers, External Barriers Organization Barriers, Personal Barriers, Steps to Make Communication Effective.


Unit – 4

Guide to Effective listening Communication and Meeting ten Communication of Good oral Communication. Effective Written Communication : Introduction, Guidelines for Effective Writing Proposals, Format of the Contract proposal, sales proposals Business Reports , Business letter Writing.

Effective oral Communication and public Speaking : Factors inhibiting Effective oral Communication, problem in oral communication, Gateways to mare Effective communication, Principles of information Exchange in a company, oral communication skills, Listening Ability, Problems in listening,


Unit – 5

Communication Feedback Systems : Introduction, Feedback defined, The Function of Feedback, The process of Interpersonal Feedback, Making Feedback Effective, Giving Feedback, Making Feedback Effective Receiving Feedback.

The Wonderful of Words and Their Meanings : Language and human progress, Based on Similarity,Based on Similarity, the Question of Meaning.


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